Inviting professional buyers from Europe, the Middle East, Africa, China, Russia, and CIS countries through our company’s international agent network.
Through our agency network and promotional activities, our company brings foreign buyers from over 90 countries to the IBIA EXPO – International Bedding Industry and Technologies Fair, which we organize domestically, every year.
Effective promotion across the continent through partnerships with Africa-based agencies and organizers.
Our general promotional activities for the African continent are carried out through our agencies located in the Republic of South Africa, Nigeria, and Senegal.
Collaboration with two major institutions across the continent.
Discussions are underway with two prominent organizations on the continent regarding the promotion of the Fair and the organization of purchasing delegations.
SADC Business Council: An association of chambers of commerce from 16 countries.
MAN (Manufacturers Association of Nigeria): Manufacturers Association of Nigeria.
Effective promotion through commercial attaché offices, chambers of commerce, associations, and public partnerships.
Promotion is being spread widely by contacting institutions both in Africa and in target visitor countries regarding the sectors addressed by the fair. Sector data has been requested from Turkish Commercial Attaché Offices and Foreign Commercial Attaché Offices in Turkey, and requests have been made to ensure the promotion and announcement of the fair in these countries.
Direct Marketing Activities
Sending emails to international visitors in our database, sending personalized invitation letters to international purchasing agents, sending monthly newsletters, conducting international call center activities to call potential buyers and invite them to the fair, updating data.
Social – Digital – Visual – Print Media Marketing
Promotion in newspapers and magazines in countries with high buyer and market potential. Trade fair promotional advertisements on Afrotürk TV, sponsored digital (Google) and social media (Meta) marketing, internet advertisements, announcements with media and digital marketing content creators.
Visitors from over 100 countries.
Over 22,000 professional visitors.
Professional buyers from Europe, the Middle East, America, the African continent, China, Russia, and CIS countries.
Collaboration with over 30 visitor agencies.
Effective promotion across the continent through partnerships with Africa-based agencies and organizers.
Organizing special purchasing delegations to bring the right buyers to the fair on a global scale based on sector.
Effective promotion through chambers of commerce, associations, and public partnerships.
Announcements with media and digital marketing content creators from abroad and within the country.
Target export, Route Africa
The Republic of South Africa is recognized as the most important trading nation on the African continent. With its developed infrastructure, strong financial system, and extensive international trade network, it serves as a strategic hub for companies seeking to enter the African market.
Strategic Advantages of Participating in a Trade Fair in South Africa
- It is an excellent starting point for companies wishing to export to other African countries.
- It is possible to connect with European investors in South Africa.
- Participating companies can expand not only into South Africa but also into the entire African continent.
Thanks to favorable logistics conditions, it is easy to transport products to different markets.
South Africa can be a strategic base for companies seeking to trade globally. Companies exporting to South Africa are not limited to African markets; they can also easily access European, Middle Eastern, and Asian markets. Thanks to logistical advantages, trade agreements, strong regional connections, and a global trade network, South Africa is an important stepping stone for companies looking to expand globally.